Learn how the business runs
We learn how your business runs, with your permission: bookings, messages, invoices and schedules.
Introducing Somthingrouter
One endpoint for every model we train.
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We fine-tune open-source models for each kind of small business, then build the agents that answer, quote, book and bill on top of them. Every business we serve makes the next one in its trade cheaper to run.
Get early accessOur first product, Pupit, is live today.
Built for the operator who gets every new tool handed to them. Paste any AI tutorial. Pupit works out what you already know, teaches you what’s missing, and builds the setup with you. Something Labs adds the fine-tuned models and agents underneath, so those setups can run on their own.
We learn how your business runs, with your permission: bookings, messages, invoices and schedules.
We fine-tune open-source foundations for that one kind of business. Less compute, lower cost, no lock-in.
Agents take on the routine work so owners get their time back, and every task makes your model better.
Our open-source gateway. It sends each request to the right model, with spend caps and failover, and joins every call to the business result so our models learn from what actually worked.
Get notified when it opensAgents for bookings, billing, messages and inventory, running on the model trained for your business.
Your tasks and corrections flow back into your own model, so it keeps getting better at running your business. It’s never pooled with anyone else’s.
The agents learn from your business so they can run it your way. That learning stays with you.
Your bookings, messages and invoices train the model that works for your business, and nothing else.
Your data is never combined with another business’s, even one in the same line of work.
Export everything we hold about your business whenever you want.
Small, focused models need a fraction of the compute of giant general ones. Less energy, less waste, and costs that stay low as a business grows.
Priced for the independent owner, not the enterprise. The contractor, the salon and the corner bakery get the same leverage as the big players.
Built on open-source foundations, with our router free to use. Your model gets better the more you use it.
An AI company that fine-tunes open-source models for one kind of business at a time and builds the agents that run on them. The end goal is a small business that runs itself.
Our first product, live at pupit.ai. Paste any AI tutorial and Pupit teaches you what you’re missing and builds the setup with you.
They need far less compute, so they cost less to run and use less energy. That is what makes them affordable for independent owners.
Our open-source, OpenAI-compatible gateway. It routes each request between our fine-tuned models and paid providers, with spend caps and failover. The router is free; hosted routing and our fine-tuned models are paid.
No. Your data only improves your own model, and it’s never pooled with other businesses’ data.
Yes. You can export everything we hold about your business at any time.
Join the early-access list below and we’ll reach out when your kind of business is next.
Join the early-access list. We’ll reach out when your kind of business is next.
Talk to the team